Updated September 25th, 2025
In the crowded world of e-commerce, getting customers to visit your store is one challenge — keeping them engaged and converting them into loyal buyers is another. Emails often land in spam, social media reach is unpredictable, and ads are expensive. That’s where push notifications come in.
With the right strategies, push notifications can help you recover abandoned carts, promote flash sales, increase conversions, and build customer loyalty. In this guide, we’ll explore the best push notification strategies for e-commerce stores and how you can apply them with Notify Aim.
Before we dive into strategies, let’s quickly look at why push notifications are so powerful for e-commerce businesses:
With these advantages, it’s no surprise that e-commerce brands using push notifications report higher engagement and ROI compared to traditional marketing.
Cart abandonment is one of the biggest challenges for e-commerce. On average, 70% of online shopping carts are abandoned. Push notifications can help bring those customers back.
Example Notification:
🛒 “Still thinking about your order? Complete your purchase now and enjoy free shipping!”
With Notify Aim, you can set up automated abandoned cart reminders linked to user actions.
Example Notification:
🔥 “Flash Sale: 50% OFF for the next 3 hours only! Don’t miss out → Shop Now”
With Notify Aim’s scheduling, you can pre-plan flash sale campaigns for better results.
Generic messages don’t work as well as personalized ones. By using browsing history, past purchases, or wish lists, you can recommend products that your customers are more likely to buy.
Example Notification:
👟 “We noticed you liked running shoes. Check out the new arrivals in your size!”
Notify Aim lets you send topic-based notifications so each customer gets messages that actually matter to
them.
Customers love being kept in the loop. Instead of relying only on emails or SMS, use push notifications to update customers instantly about their order status.
Example Notification:
📦 “Your order #3456 has been shipped. Track it here → [Track Now]”
These updates not only improve customer trust but also reduce support queries.
Shoppers often abandon carts or wish lists because prices are too high. A price drop notification can bring them back instantly.
Example Notification:
💰 “Good news! The smartwatch you liked is now ₹1,000 off. Grab it before it’s gone!”
With Notify Aim, you can automate this so customers only get alerts for products they actually care about.
If your e-commerce store has a loyalty program, push notifications are a great way to remind users of their rewards or points.
Example Notification:
⭐ “You’ve earned 200 points! Redeem them for discounts on your next order → Shop Now”
This keeps customers engaged and increases repeat purchases.
E-commerce sales skyrocket during festivals, holidays, and seasonal events. Push notifications are the best way to ensure your customers don’t miss your offers.
Example Notification:
🎉 “Happy Diwali! Celebrate with 40% OFF on all festive wear. Limited time → Shop Now”
Some customers stop visiting your store after a while. Push notifications can bring them back.
Example Notification:
👋 “Hey, it’s been a while! Here’s 15% OFF just for you. Come back and check out our new collection.”
To make the most of these strategies, follow these best practices:
Push notifications are no longer just a “nice-to-have” — they’re a must-have marketing tool for every e-commerce store. From recovering abandoned carts to re-engaging lost customers, the right push strategy can boost your sales, increase engagement, and build long-term loyalty.
With Notify Aim, you get a powerful yet simple platform to send personalized, automated, and targeted push notifications for your e-commerce store.
👉 Start using Notify Aim today and take your e-commerce growth to the next level .